Written by Nancy Lee, as part of her Social Marketing Sightings theme.

A few weeks ago my weekly social marketing sighting featured a beer brewery featuring pictures on beer cans of dogs in shelters waiting to be adopted. This last week there was a very emotional story on CNN of a woman who saw her dog’s picture on one of the cans of beer. He was a beloved dog to her had been missing for 3 years. When she contacted the brewery, they connected her with the shelter where the dog was and they were reunited.


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