14 – 15 May 2025
(with optional pre-conference workshops on the 13th)
Canberra, Australia
The Canberra Business School at the University of Canberra, co-chairs, Professor Raechel Johns and Professor Rebekah Russell-Bennett and the Australian Association of Social Marketing, invite you to Canberra for the 2025 International Social Marketing Conference. In the bustling and innovative capital region, Canberra provides an ideal setting for a memorable and impactful conference setting. Hosted by Faculty of Business, Government and Law, University of Canberra.
Conference Theme – Social Marketing in the Age of Disruption
The field of social marketing is constantly evolving due to a number of disruptive forces; technological advancements, changing consumer behaviour, regulatory changes, shifting economic conditions, changing societal and cultural values. These disruptive forces can be described as volatile, uncertain, complex and ambiguous (VUCA) and represent both challenges and opportunities as they reshape the landscape of social marketing. By understanding and adapting to these factors, social marketers can develop effective strategies to drive positive behaviour change and achieve lasting impact.
The international Social Marketing (ISM) conference will address the multifaceted nature of social marketing in the age of disruption, exploring how to effectively influence behaviours within the ecosystem and promote social good in a rapidly changing world. Participants will learn about the latest trends, science, best practices, and challenges in the field, with a focus on harnessing the power of emerging technologies and innovative approaches to achieve lasting impact.
Conference format
The conference will be offered in hybrid format with in-person and online tickets. There will be keynote sessions, panels, workshops and track sessions with peer-reviewed papers presented by academics and practitioners. The conference awards dinner will be held on the final night.
Please submit your paper before 21 October 2024.