Weekly Social Marketing Sighting by Nancy R. Lee
President, Social Marketing Services, Inc.
Affiliate Instructor, University of Washington
Strategic Advisor, C+C

Social Marketing Strategy: Accessibility and Community Norm
Where Sighted: City Website
Social Issue: Medication Misuse

“On Saturday, April 25, from 10 a.m. to 2 p.m. the City of Mercer Island and the Drug Enforcement Administration will host DEA’s National Prescription Drug Take Back Day to collect tablets, capsules, patches, and other solid forms of prescription drugs. 

For more than a decade, the event has helped Americans easily rid their homes of unneeded medications—those that are old, unwanted, or expired—that too often become a gateway to addiction.

When:       Saturday, April 25, 2026, from 10a.m. to 2p.m. 

Where:     Mercer Island City Hall Loading Dock (9611 SE 36th Street)

Take Back Day has removed 19.2 million pounds (9,600 tons) of medication from circulation since its inception.

Syringes, sharps, and illicit drugs will not be accepted. Liquid products, such as cough syrup, should remain sealed in their original container. The cap must be tightly sealed to prevent leakage.” 

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