Welcome to iSMA.

The International Social Marketing Association (iSMA) represents professionals from around the world who use social marketing to enable social change related to many issues, from education and health to civil society and the environment. iSMA includes both individual members and regional member associations in Africa, Australia, Europe, Latin America, and North America.

Annual Report 2019

Read our Annual Report to learn more about the different activities that took place in 2019.

COVID-19 Resources

The iSMA has compiled information from our colleagues around the world on how social marketers are responding to the global pandemic.

What is Social Marketing?

Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social good. Social marketing practice is guided by ethical principles. It seeks to integrate research, best practice, theory, audience and partnership insight, to inform the delivery of competition sensitive and segmented social change programs that are effective, efficient, equitable and sustainable.

Nancy Lee explains what social marketing is and how it differs from other disciplines that seek similar behavior change outcomes.

You may also find our Global Consensus on Social Marketing Principles, Concepts, and Techniques document an interesting read.

iSMA has a New Look!

iSMA’s new website is the result of the hard work of a global team of volunteers. We’re still making some final adjustments, but we hope you like what you see. If you have a few minutes, please complete the short survey below. Your response will help us make your visit with us even better.

Our Webinars

iSMA offers webinars from some of the world’s leading experts in social marketing to explore the social marketing theory and practice. We archive all of our webinars and they are available to all members.

Join iSMA Now!

iSMA is a federation of individuals and regional member associations. By becoming a member, you join a federation of social marketers from around the world, gaining access to resources such as blogs, conference discounts, listservs, newsletters, online training, free access to Social Marketing Quarterly, and our webinars. We currently have regional associations in Africa, Australia, Europe, Latin America, and North America.

Volunteer with iSMA

iSMA is an all-volunteer organization, a collective of social marketers from around the globe who are working to advance the principles and practice of social marketing. We are always looking for new volunteers to join us, helping with everything from communications to social media and webinars.

Regional Associations

iSMA provides international-based resources in social marketing practice; resources like webinars and newsletters, training, conference events, and partnerships, all of which ensure the accessibility of useful tools and contacts to our members in order to promote social marketing practice.

As regional and local social marketing associations have formed around the globe, implementing social marketing frameworks that incorporate vested behaviors to promote health, environment, policy, and finance improvements in their respective regions, the role of the International Social Marketing Association (iSMA) serves to connect and support each of these associations.