Weekly Social Marketing Sighting by Nancy R. Lee
President, Social Marketing Services, Inc.
Affiliate Instructor, University of Washington
Strategic Advisor, C+C
Social Issue: Homelessness
Social Marketing Strategy: A Service “Just in Time”
Where Sighted: Website
Behavior: Seek Help to Address An Eviction Notice

A nonprofit organization in Idaho, Jesse Tree, provides a unique service to help reduce homelessness.

The priority audience is families who at risk for eviction and becoming homeless, and have recently received an eviction notice.  They are invited to call or connect online with Jesse Tree for support including guidance during the court process, emergency rental assistance and connections to community resources.

Clearly, the impact is inspiring :

“With a 95% housing retention rate for those who receive assistance, Jesse Tree’s eviction prevention efforts have proven effective in sustaining stable housing in our community in the long-term.”   https://www.jessetreeidaho.org/

Photo by Allan Vega on Unsplash

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