The hottest names in comics, a sexy CW show coming this fall, and the launch of a hip fashion line with Rachel Antonoff—this is Archie now.

Archie Comics CEO and Publisher Jon Goldwater doesn’t mince words when he talks about the state of the company that his father started in 1939 and which the younger Goldwater took over in 2009. After spending years working in the music business, Goldwater came to Archie with an eye on what worked and what didn’t—and what he found was a company that, for the most part, didn’t work.

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