by Indraa Arasu | Mar 10, 2023 | Social Marketing, Social Marketing Sightings
Written by Nancy Lee, as part of her Social Marketing Sightings theme. Sighted on: Local News Social Issue: Racism Social Marketing Strategy: Popular Entertainment Promoting Action for Kids to Take A local TV news channel featured a former Sesame Street actor, Roscoe...
by Indraa Arasu | Mar 3, 2023 | Blog, Social Marketing, Social Marketing Sightings
Written by Nancy Lee, as part of her Social Marketing Sightings theme. Sighted on: Local News Social Issue: Waste Reduction Social Marketing Strategy: Creative Options to Reduce Waste A local TV news channel featured a 2-3 minute interview with a mom in her kitchen...
by Indraa Arasu | Feb 24, 2023 | Blog, Social Marketing Scholar Posts, Social Marketing Sightings, Uncategorized
Written by Nancy Lee, as part of her Social Marketing Sightings theme. Sighted on: Social Marketing Quarterly, March 2023 pp.45-66. Social Issue: Homelessness Social Marketing Strategy: Using Immersive Technology to Enhance Perceptions of the Realities of Homelessness...
by Indraa Arasu | Feb 17, 2023 | Blog, Social Marketing, Social Marketing Sightings
Written by Nancy Lee, as part of her Social Marketing Sightings theme. Sighted on: CNN News Report Social Issue: Children’s Low Fruits & Vegetables Consumption Social Marketing Strategy: Influencers, Behaviors and Products to Help On 2/16/2023 CDC’s Morbity and...
by Indraa Arasu | Feb 10, 2023 | Blog, Social Marketing Sightings
Written by Nancy Lee, as part of her Social Marketing Sightings theme. Sighted on: Resort in Hawaii Social Issue: Senior Falls Social Marketing Strategy: A Prompt This sighting is an example of a “prompt” at the point of decision-making. I’d “bet” it...
