Much ado about sanitation marketing?

Written by Okechukwu Umelo* Hi! I recently joined iSMA as a volunteer, encouraged by my growing interest in social marketing. I’m thrilled to be given the opportunity to support the organization’s work with my knowledge, skills and experience. My interest in iSMA has...

The White House Executive Order to Incorporate Behavioral Insights Within Program Development. What Can be Learned From the United Kingdom’s Governmental Incorporation of Social Marketing Practice?

An interview with Prof. Jeff French Following the September 15th announcement from the White House of an Executive Order to incorporate “behavioral science insights” into governmental public health program work, the International Social Marketing Association (iSMA)...

Speaking of Change

Written by Heather Bowen Ray ISMA has increasingly offered new resources and touch points for both members and nonmembers in recent months. We’ve seen growth in new and wonderful ways. So we’re reshaping our communications efforts to focus even more deeply on...

Doug McKenzie Mohr: Envisioning a Sustainable Future

In his book, Fostering Sustainable Change, Dr. Doug McKenzie-Mohr has written that humans live “in a finite world” which will eventually force us to adopt sustainable practices. The book’s narrative cautions, “While we have no choice regarding whether we...

What Did HCMM 2013 mean for you?

Carol Schecter, vice president of health communication for the U.S. Health division at Abt Associates, called the US’s 2013 Health Communications, Marketing and Media conference “A camp reunion,” an “intellectual forum on social change,”...
 
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