The WHO Technical Advisory Group (TAG) on Behavioral Insights and Sciences for Health, that includes a social marketing expert – Professor Ross Gordon, released a meeting report with views and opinions of the TAG experts on drivers of vaccine acceptance and uptake. The report highlights that creating an enabling environment, harnessing social influences, increasing motivation, engaging with local communities and working in partnership with them, building trust and having messages from trusted endorsers that respond to changes in the environment and on people’s behaviors, are important to increase vaccine acceptance and uptake. Find the report here: 


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