Nancy Lee’s Social Marketing Sightings: McDonald’s Partners With the Biden Administration in Vaccine Drive
Written by Nancy Lee, as part of her Social Marketing Sightings theme. The COVID feature for the evening news was what was considered to be one of the most convenient and audience-relevant locations for vaccination - McDonald's! The fast food chain has announced that...
Written by Quintin Coetzee. Visit Quintin's LinkedIn page and personal website. I've been waiting so long to say this. I'm finally vaccinated! Only with one dose, but still... this is huge progress. I figured I'd share my very positive experience with our iSMA readers...
Nancy Lee’s Social Marketing Sightings: Vaccination Campaign Approaches For Different Make Me Groups
Written by Nancy Lee, as part of her Social Marketing Sightings theme. On Thursday, Aug. 19, The Social Marketing Association of North America (SMANA) hosted a networking event online. We talked a lot about social marketing strategies related to COVID. One that stood...
Quintin Coetzee: Identifying Holes in COVID Protection Mandates, South African Mall Requires Masks At All Times
Written by Quintin Coetzee. Visit Quintin's LinkedIn page and personal website. I stopped by a local mall in Constantia (Cape Town, South Africa) yesterday to pick up a few grocery items, and I was greeted by a sign near the elevators. Firstly, the mall is making sure...
Nancy Lee’s Social Marketing Sightings: Convincing the Make Me Group to Get Vaccinated For Their Own Good
Written by Nancy Lee, as part of her Social Marketing Sightings theme. Last week I shared noticing efforts focused on “The Help Me” group (shown in the Diffusion Curve below), a group a news reporter called “The Movable Middle.” This week seemed all about the you’ll...
Written by Nancy Lee, as part of her Social Marketing Sightings theme. I was delighted to hear a great “label” for the current audience focus for COVID Vaccines. The news reporter described the current focus for vaccines as a group being called: “The Movable Middle”....
Written by Nancy Lee, as part of her Social Marketing Sightings theme. An ad during the evening news hour focused on a desired, perhaps even most desired, benefit for some, that one of the major vaccine-hesitant/opposed audiences (young sports fans) want, in exchange...
Written by Nancy Lee, as part of her Social Marketing Sightings theme. A barrier for some not getting the COVID Vaccine is a “fear of needles/getting a shot.” A quick news story on TV showed a strategy being used to provide a therapy dog for the person to pet while...
Written by Nancy Lee, as part of her Social Marketing Sightings theme. Retailers temporarily allowed to provide a joint for adults vaccinated at in-store clinics Marijuana retailers in Washington state can offer a free joint to customers who receive a COVID-19...
Nancy Lee’s Social Marketing Sightings: Amazon Offering Monetary Incentive for Employees to Get Vaccinated
Written by Nancy Lee, as part of her Social Marketing Sightings theme. Amazon is offering monetary incentives for employees to get vaccinated. Below are quotes from the company's recent news release. "As COVID-19 vaccines become available to front-line workers, we are...
Nancy Lee, MBA
Nancy Lee has an MBA in Marketing and more than 25 years of Social Marketing experience. She is a teaching associate at the University of Washington and an adjunct faculty at Boise State University. She teaches an online course for the International Social Marketing Association which provides an opportunity for students to earn a Certificate of Completion: Introduction to Social Marketing. In addition, as President of Social Marketing Services, she conducts seminars and workshops on social marketing around the world in 16 countries.
She has also served as a strategic advisor in the development of more than 100 social marketing campaigns, primarily in Washington State, including ones with a focus on protecting the environment (litter prevention, natural gardening, wildlife habitat protection, recycling, trip reduction, water quality, and water and energy conservation); improving public health (teen pregnancy, sexual assault, physical activity), preventing injuries (seatbelts, not texting and driving, pedestrian safety). She works part-time for C+C in Seattle as a strategic advisor for social marketing campaigns.
She has coauthored 13 books on Social Marketing, 10 with Philip Kotler.
Quintin Coetzee, MBSc
iSMA Web Manager & Blogger/Editor
Quintin is an administrative and marketing professional, currently residing in Cape Town, South Africa. Having completed his Master of Business Science at the University of Cape Town, as well as a number of years of administrative, executive assistance, and marketing operations experience in a variety of industries, Quintin believes strongly in lifelong personal and professional growth.
He therefore ensures he continuously follows industry developments, and contributes through further research. In his spare time, he enjoys hiking, photography, and volunteer work.
Quintin has been volunteering with iSMA since 2019, first, as the Association’s Web Coordinator, and since 2021, its Web Manager, as part of the Communications Team. He is a contributing blogger and editor.
To view his personal site, click here.
Kilian Tscherny is a digital marketing specialist based in Dublin, Ireland. He is currently working in the ad tech space, and has a growing interest in technology, big data, and consumer behavior.
His foray into marketing was kick-started when he undertook an MSc in Marketing at Trinity College Dublin, which ignited his interest in behavioral economics, as well as the science of ‘nudging’ and persuasion. During that time, he was first introduced to the concept of social marketing and his curiosity hasn’t dropped since. Social marketing fascinates him as it lies at the intersection of marketing, policy, and psychology, which makes it a unique but enjoyable challenge to both research and implement.
In his spare time Kilian is an avid mountain biker, and loves to make the most of the beautiful nature on his doorstep in Ireland. You can find out more about him on his personal website.
My goal of becoming a lawyer ended the first day of my Introduction to Marketing class. That course helped launch a career in marketing that has spanned three decades and shows no sign of ending. During this time, I have applied my marketing skills in entrepreneurial, corporate, political, nonprofit, and academic settings.
In 2011, with the practice of marketing undergoing dramatic changes, I went back to school and earned a Masters in Strategic Public Relations from George Washington University. Since then, I have been using my newfound skills to advance issues and causes I believe in, as an independent practitioner. My primary areas of work are environmental advocacy, gun violence prevention, combatting drug and alcohol addiction, promoting informed, civil debate, and eliminating domestic violence and sexual assault.
I consider myself a strong proponent of the power of social marketing, and believe the keys to unlocking this power are research and behavioral science. Looking at these keys in action and examining the strengths and weaknesses of actual social marketing campaigns will be the focus of my ISMA blog.
In addition to my Masters from GW, I have a MBA in Marketing and Entrepreneurial Studies from The Wharton School. I serve on the Editorial Board of Social Marketing Quarterly, and review three or four manuscripts a year.
Tamar Jangulashvili, PhD
Tamar has a Phd in Business Administration, specialized in Social marketing, in Ivane Javakhishvili Tbilisi State University. She has more than 15 years of work experience in public, private, and non-governmental sectors. She earned an MA in Project Management from George Washington University, as well as an MA in Education Administration from Ilia State University.
Tamar Is a Certified Business Analyst; Fellow of Policy Designers Network of German Marshall Fund of the United State of America. She is a founder and executive director of the Social Innovation & Entrepreneurship Center SiNC, and an author of more than 15 academic articles. She conducts training and workshops on social entrepreneurship, social marketing, and project management.
Her areas of interests are social entrepreneurship, social marketing, project management, climate change and environmental protection, and entrepreneurship. In her spare time, she travels a lot, enjoys hiking, and playing tennis.