Written by Quintin Coetzee. Last year, I became aware of Let's Do It World's annual initiative of World Cleanup Day. This fantastic, community-driven program is aimed at getting everyone together each year to give of their time in order to create a cleaner environment...
Written by Nancy Lee, as part of her Social Marketing Sightings theme. A new sign and request by a city for citizens to walk in only one direction as the path is too narrow to keep the recommended 6-foot distance.
Written by Linda Hauns. As young climate change activists capture the world’s attention, one has to admire their fierce and consistent requests as they fight for their future. They see a clear case of injustice being done upon the planet and themselves. We as social...
Written by Nancy Lee, as part of her Social Marketing Sightings theme. So grateful that our Governor Jay Inslee, here in Washington State, starting wearing a mask in public this week. It will clearly help to create a norm, as well as help prevent the spread of this...
Written by Nancy Lee, as part of her Social Marketing Sightings theme. Spotted at a local park: yellow tape around the playground equipment reminding residents not to play on the playground equipment as surfaces could be contaminated. Signage, did however, encourage...
Written by Quintin Coetzee. The internet has been abuzz over the past few days following on from South Africa’s November 2nd Rugby World Cup 32-12 win against respected rival England. The team is now tied with New Zealand for most World Cup wins, and has become the...
Written by Nancy Lee, as part of her Social Marketing Sightings theme. A prescription refill (and treat in a little baggie) were placed outside the Veterinarian’s office for pick up, keeping physical distancing easy.
Nancy Lee’s Social Marketing Sightings: CDC’s Recommendations for Staying Healthy During COVID-19 Pandemic
Written by Nancy Lee, as part of her Social Marketing Sightings theme. I was encouraged the past 2 weeks to see consistent (well mostly) communications regarding behaviors for citizens to do to prevent, curtail the spread, of the virus. Most media channels (broadcast,...
Nancy Lee’s Social Marketing Sightings: Woman Reunited With Missing Dog Through Brewery’s Unique Effort
Written by Nancy Lee, as part of her Social Marketing Sightings theme. A few weeks ago my weekly social marketing sighting featured a beer brewery featuring pictures on beer cans of dogs in shelters waiting to be adopted. This last week there was a very emotional...
Nancy Lee’s Social Marketing Sightings: Minnesota Government Crowns State Bee, Moves Towards New Bee Protection Measures
Written by Nancy Lee, as part of her Social Marketing Sightings theme. Minnesota's state budget celebrated pollinators last month by crowning the endangered rusty-patched bumblebee the state bee. And, to protect the plump pollinator, the state earmarked $900,000...
Nancy Lee, MBA
Nancy Lee has an MBA in Marketing and more than 25 years of Social Marketing experience, She is a teaching associate at the University of Washington where she teaches social marketing in the MPA program at the Evans School. In addition, as President of Social Marketing Services, she conducts seminars and workshops on social marketing around the world in 16 countries.
She has also served as a strategic advisor in the development of more than 100 social marketing campaigns, primarily in Washington State, including ones with a focus on protecting the environment (litter prevention, natural gardening, wildlife habitat protection, recycling, trip reduction, water quality, and water and energy conservation); improving public health (teen pregnancy, sexual assault, physical activity), preventing injuries (seatbelts, not texting and driving, pedestrian safety).
She has coauthored 13 books on Social Marketing, 10 with Philip Kotler.
Quintin Coetzee, MBSc
Quintin is an administrative and marketing professional, currently residing in Cape Town, South Africa. Having completed his Master of Business Science at the University of Cape Town, as well as a number of years of administrative, executive assistance, and marketing operations experience in a variety of industries, Quintin believes strongly in lifelong personal and professional growth.
He therefore ensures he continuously follows industry developments, and contributes through further research. In his spare time, he enjoys hiking, photography, and volunteer work. To view his profile, click here.
My name is Linda Hauns, I’m a Digital Marketer based in Queensland, Australia. I’m passionate about social marketing as it has the power to tackle complex social issues and create positive social change. The drivers for behaviour change fascinate me and how research combined with industry knowledge can tailor campaigns for sustained social change.
I believe that sharing insights between social marketing researchers, industry experts and the public is crucial in maximising the value of social marketing to facilitate social progress. Projects on environmental sustainability, climate change, sustainable food consumption and human rights are of special interest to me.
I enjoy writing thought provoking content that challenges the status quo and the chance to stimulate participation and discussion around important topics and aspects of social marketing highly motivates me. I have been involved with several not-for-profit organisations and look forward to completing my own social marketing research project in the future.
My goal of becoming a lawyer ended the first day of my Introduction to Marketing class. That course helped launch a career in marketing that has spanned three decades and shows no sign of ending. During this time, I have applied my marketing skills in entrepreneurial, corporate, political, nonprofit, and academic settings.
In 2011, with the practice of marketing undergoing dramatic changes, I went back to school and earned a Masters in Strategic Public Relations from George Washington University. Since then, I have been using my newfound skills to advance issues and causes I believe in, as an independent practitioner. My primary areas of work are environmental advocacy, gun violence prevention, combatting drug and alcohol addiction, promoting informed, civil debate, and eliminating domestic violence and sexual assault.
I consider myself a strong proponent of the power of social marketing, and believe the keys to unlocking this power are research and behavioral science. Looking at these keys in action and examining the strengths and weaknesses of actual social marketing campaigns will be the focus of my ISMA blog.
In addition to my Masters from GW, I have a MBA in Marketing and Entrepreneurial Studies from The Wharton School. I serve on the Editorial Board of Social Marketing Quarterly, and review three or four manuscripts a year.