Blog

We are a group of social marketers from around the world, sharing our social marketing experiences and observations. Please engage with us regarding social marketing best practice and academic theory.

Quintin Coetzee: A New Take on World Cleanup Day

Written by Quintin Coetzee. Last year, I became aware of Let's Do It World's annual initiative of World Cleanup Day. This fantastic, community-driven program is aimed at getting everyone together each year to give of their time in order to create a cleaner environment...

Linda Hauns: Activism – Relevant for Social Marketers? 

Written by Linda Hauns. As young climate change activists capture the world’s attention, one has to admire their fierce and consistent requests as they fight for their future. They see a clear case of injustice being done upon the planet and themselves.  We as social...

Blog Team

Nancy Lee, MBA

Nancy Lee, MBA

iSMA Blogger

Nancy Lee has an MBA in Marketing and more than 25 years of Social Marketing experience, She is a teaching associate at the University of Washington where she teaches social marketing in the MPA program at the Evans School. In addition, as President of Social Marketing Services, she conducts seminars and workshops on social marketing around the world in 16 countries.

She has also served as a strategic advisor in the development of more than 100 social marketing campaigns, primarily in Washington State, including ones with a focus on protecting the environment (litter prevention, natural gardening, wildlife habitat protection, recycling, trip reduction, water quality, and water and energy conservation); improving public health (teen pregnancy, sexual assault, physical activity), preventing injuries (seatbelts, not texting and driving, pedestrian safety).

She has coauthored 13 books on Social Marketing, 10 with Philip Kotler.

Quintin Coetzee, MBSc

Quintin Coetzee, MBSc

iSMA Blogger

Quintin is an administrative and marketing professional, currently residing in Cape Town, South Africa. Having completed his Master of Business Science at the University of Cape Town, as well as a number of years of administrative, executive assistance, and marketing operations experience in a variety of industries, Quintin believes strongly in lifelong personal and professional growth.

He therefore ensures he continuously follows industry developments, and contributes through further research. In his spare time, he enjoys hiking, photography, and volunteer work. To view his profile, click here.

Linda Hauns

Linda Hauns

iSMA Blogger

My name is Linda Hauns, I’m a Digital Marketer based in Queensland, Australia. I’m passionate about social marketing as it has the power to tackle complex social issues and create positive social change. The drivers for behaviour change fascinate me and how research combined with industry knowledge can tailor campaigns for sustained social change.

I believe that sharing insights between social marketing researchers, industry experts and the public is crucial in maximising the value of social marketing to facilitate social progress. Projects on environmental sustainability, climate change, sustainable food consumption and human rights are of special interest to me. 

I enjoy writing thought provoking content that challenges the status quo and the chance to stimulate participation and discussion around important topics and aspects of social marketing highly motivates me. I have been involved with several not-for-profit organisations and look forward to completing my own social marketing research project in the future.

Bill Madway

Bill Madway

iSMA Blogger

My goal of becoming a lawyer ended the first day of my Introduction to Marketing class. That course helped launch a career in marketing that has spanned three decades and shows no sign of ending. During this time, I have applied my marketing skills in entrepreneurial, corporate, political, nonprofit, and academic settings.

In 2011, with the practice of marketing undergoing dramatic changes, I went back to school and earned a Masters in Strategic Public Relations from George Washington University. Since then, I have been using my newfound skills to advance issues and causes I believe in, as an independent practitioner. My primary areas of work are environmental advocacy, gun violence prevention, combatting drug and alcohol addiction, promoting informed, civil debate, and eliminating domestic violence and sexual assault.

I consider myself a strong proponent of the power of social marketing, and believe the keys to unlocking this power are research and behavioral science. Looking at these keys in action and examining the strengths and weaknesses of actual social marketing campaigns will be the focus of my ISMA blog.

In addition to my Masters from GW, I have a MBA in Marketing and Entrepreneurial Studies from The Wharton School. I serve on the Editorial Board of Social Marketing Quarterly, and review three or four manuscripts a year.