Written by Nancy Lee, as part of her Social Marketing Sightings theme.

At least in Alaska, they are making the desired behavior very clear.

Alaska Gov. Mike Dunleavy and the state’s Department of Health and Social Services are lifting the state’s mandatory 14-day quarantine for travelers. Both interstate and international travelers can come to Alaska as long as they meet the following requirements:

• If tested within 72 hours to five days before they leave their destination, they can come into Alaska with proof of a negative PCR (antigen) coronavirus test. They can’t enter if the test is positive.
• Alternately, if they had a negative PCR test within five days of departure, they can retest upon arrival in Alaska. They should minimize contact until the results of the second test come in.
• If travelers choose to test on arrival, they should register with the testing site and need to quarantine until results are in. The traveler will have to quarantine if positive.
• If the traveler is a member of the critical infrastructure workforce, as determined by the state, they have to adhere to their company’s community protective plan the state has on file.
If none of the above applies (the traveler doesn’t have a test result, rejects testing, or is not a critical worker), that person must quarantine for 14 days.