Written by Nancy Lee, as part of her Social Marketing Sightings theme.

A social marketing intervention tool (a service to help seniors get appointments for a vaccine) is delivered by a unique, enthusiastic and competent messengers.

“A generation of young “vax-unteers are using tech skills to track down vaccine appointments for seniors citizens around Union County.

UNION COUNTY, NJ — In one of the cruel ironies of the coronavirus pandemic, the demographic that’s most vulnerable to the virus — the elderly — don’t always have the skills or technology to jockey various websites to find an appointment for a vaccine. Some have relied on their children or grandchildren to help, and now, others are able to get help from volunteers.

Recently, Taylor Addis, a teen from Westfield, started a group called Gen2Gen Helpers to help get covid-19 vaccine appointments for their elders. Already, more than 200 seniors in Union County towns have reached out, she said. And teens in other Union County towns have volunteered.

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