Written by Nancy Lee, as part of her Social Marketing Sightings theme.

Prior to the news announcement on June 15, Amazon had been criticized by workers for failing to protect them after a series of Comid-19 outbreaks in warehouses.

The news reporter on NBC shared that Amazon is using Artificial Intelligence (AI), a program branded “Distance Assistant”, to alert workers in their factories when they are less than 6 feet from a fellow worker.

Individuals remaining 6 feet or more apart see a green circle on the ground around their feet.

If they come within less than six feet of a coworker, the circle turns to red.

Evidently, employees gave significant positive feedback and the company plans to deploy hundreds of these units over the next few weeks.

This link to a short video makes it real how this “product” will help employees social distance.

https://www.geekwire.com/2020/amazons-distance-assistant-uses-augmented-reality-show-workers-theyre-far-enough-apart/