Written by Nancy Lee, as part of her Social Marketing Sightings theme.

A webinar, hosted by Rescue Agency, featured Dr. Thomas Ylioja from National Jewish Health, who shared information about a recently launched cessation program called My Life My Quit.

The program offers a service similar to the Quit Line for smokers, in this case to assist teens to end vaping. This service is unique with its offering of the ability to text, versus just talk on the phone, reflecting research with teens indicating 71% prefer texting as a way to engage with the counselors.

On the webinar, Rescue Agency showcased a new marketing campaign for My Life My Quit that will launch in October.

Here’s a vaping prevention video for you, if you’re interested.