Written by Nancy Lee, as part of her Social Marketing Sightings theme.

CDC director: “We can control virus in 4 to 8 weeks if everyone in the US wears a mask.”

An editorial in the journal JAMA and a corresponding interview with the journal’s editor, CDC Director Robert Redfield called for “universal masking” to control the virus in as little as four weeks.

The message also appeared on various news media including several television networks.