Written by Nancy Lee, as part of her Social Marketing Sightings theme.
Sighted on: fallsafetyapp.com
Social Issue: Senior Falls
Social Marketing Strategy: Product
One out of 3 seniors have at least one serious fall a year. A great example of a product (an app in this case) that can notify family/friends of someone who falls that this has happened.
“FallSafety Home is the most comprehensive fall detection designed to provide you and your loved ones peace of mind. FallSafety home uses intelligent fall detection and automatic alerts for emergency assistance. Both big and small falls are set to be detected by default.”
A more detailed description of it is available at https://apps.apple.com/us/app/fallsafety-home-personal-alert/id1097177984