Written by Nancy Lee, as part of her Social Marketing Sightings theme, and sourced by Julie Hentz.

“This week, the state began allowing caregivers to be vaccinated if they accompany residents over the age of 75. This has sent many state residents on a hunt for older companions.

The plan was intended to ease access problems for older people, who have struggled to book online appointments and travel to sports stadiums. Right away, it met with criticism from state legislators and some public health experts, who said it could result in scarce doses going to young, healthy people.”

“It also gave rise to an unusual online market, as entrepreneurial Massachusetts residents sought to forge caregiving relationships at top speed.”

For access to the full article here’s the link: Massachusetts Launches Vaccine Buddy System – The New York Times (nytimes.com).