Nancy Lee’s Social Marketing Sightings: Make a Garden Oasis for Bees, Butterflies, and Birds
Written by Nancy Lee, as part of her Social Marketing Sightings theme. A headline in the Seattle Times Online News Brief caught my eye this morning. “Go wild: Make a garden oasis for bees, butterflies and birds.” The article encourages gardeners to “plant native...
Nancy Lee’s Social Marketing Sightings: Simple Steps to Help With Flu Prevention
Written by Nancy Lee, as part of her Social Marketing Sightings theme. On most floors of a medical clinic in downtown Seattle, I noticed the call outs for flu prevention. 1. Get vaccinated. 2. Cover your cough. 3. Wash your hands. Have to admit, I was a little...
Nancy Lee’s Social Marketing Sightings: Washington Governor Jay Inslee’s Recommendations for COVID-19
Written by Nancy Lee, as part of her Social Marketing Sightings theme. At a press conference this week, the Governor of Washington State, Jay Inslee, spoke to the concerns with the recent Corona virus outbreak. Washington State had the first known case in the United...
Nancy Lee’s Social Marketing Sightings: Humane Society and Fargo Brewing Company’s Dog Protection Efforts
Written by Nancy Lee, as part of her Social Marketing Sightings theme. On an evening television news station this week there was a special plea for adoption of dogs in a county’s animal shelter. One of the reasons for the special plea was that 37 dogs had recently...
Nancy Lee’s Social Marketing Sightings: Advice for Australian Citizens Dealing with Bush Fires
Written by Nancy Lee, as part of her Social Marketing Sightings theme. A January 9, 2020, article in the Washington Post reported on some of the most recent advice for citizens surrounded by bush fires in Australia. Given the fact that late evacuation has been a major...
Nancy Lee’s Social Marketing Sightings: Student Motivates No Vaping Pledge at Her School
Written by Nancy Lee, as part of her Social Marketing Sightings theme. On Thursday, Nov. 7, a news story on KING 5 TV in Seattle caught my social marketer’s attention with the headline “Take the NO Vape Pledge”. It told the story of a high school student in the state...
Nancy Lee’s Social Marketing Sightings: Husky2Husky Homesharing Assists Students In Need
Written by Nancy Lee, as part of her Social Marketing Sightings theme. Little did I know, until a few weeks ago, that many University students around the country are homeless, grappling with the rising costs of tuition and meeting basic needs. In fact, some studies...
Social Marketing in a New Changing World
Written by By Ricardo D. LaGrange, Ph.D., M.P.H. In June 2015, Georgetown University’s McDonough School of Business honored the 20+ year faculty career and legacy of Alan Andreasen, a renowned marketing professor and pioneer of social marketing. The topic of the...
How the Social Marketing Mix Fits in our Voting Behavior
Written by By Ricardo D. LaGrange, Ph.D., M.P.H. Unlike any other U.S. presidential election season that I can recall in my lifetime, the stakes appear particularly high this time around. I’ve been consumed by the campaign coverage and can’t seem to look away, even...
Can social marketing tackle the super wicked problem of climate change?
Written by Okechukwu Umelo There are problems, and then there are wicked problems – and then there are super wicked problems. Many researchers and academics will say that climate change falls in the latter category. My interest in climate change was reinvigorated...
Blog Team
Nancy Lee, MBA
iSMA Blogger
Nancy Lee has an MBA in Marketing and more than 25 years of Social Marketing experience, She is a teaching associate at the University of Washington where she teaches social marketing in the MPA program at the Evans School. In addition, as President of Social Marketing Services, she conducts seminars and workshops on social marketing around the world in 16 countries.
She has also served as a strategic advisor in the development of more than 100 social marketing campaigns, primarily in Washington State, including ones with a focus on protecting the environment (litter prevention, natural gardening, wildlife habitat protection, recycling, trip reduction, water quality, and water and energy conservation); improving public health (teen pregnancy, sexual assault, physical activity), preventing injuries (seatbelts, not texting and driving, pedestrian safety).
She has coauthored 13 books on Social Marketing, 10 with Philip Kotler.
Quintin Coetzee, MBSc
iSMA Blogger
Quintin is an administrative and marketing professional, currently residing in Cape Town, South Africa. Having completed his Master of Business Science at the University of Cape Town, as well as a number of years of administrative, executive assistance, and marketing operations experience in a variety of industries, Quintin believes strongly in lifelong personal and professional growth.
He therefore ensures he continuously follows industry developments, and contributes through further research. In his spare time, he enjoys hiking, photography, and volunteer work. To view his profile, click here.
Linda Hauns
iSMA Blogger
My name is Linda Hauns, I’m a Digital Marketer based in Queensland, Australia. I’m passionate about social marketing as it has the power to tackle complex social issues and create positive social change. The drivers for behaviour change fascinate me and how research combined with industry knowledge can tailor campaigns for sustained social change.
I believe that sharing insights between social marketing researchers, industry experts and the public is crucial in maximising the value of social marketing to facilitate social progress. Projects on environmental sustainability, climate change, sustainable food consumption and human rights are of special interest to me.
I enjoy writing thought provoking content that challenges the status quo and the chance to stimulate participation and discussion around important topics and aspects of social marketing highly motivates me. I have been involved with several not-for-profit organisations and look forward to completing my own social marketing research project in the future.
Bill Madway
iSMA Blogger
My goal of becoming a lawyer ended the first day of my Introduction to Marketing class. That course helped launch a career in marketing that has spanned three decades and shows no sign of ending. During this time, I have applied my marketing skills in entrepreneurial, corporate, political, nonprofit, and academic settings.
In 2011, with the practice of marketing undergoing dramatic changes, I went back to school and earned a Masters in Strategic Public Relations from George Washington University. Since then, I have been using my newfound skills to advance issues and causes I believe in, as an independent practitioner. My primary areas of work are environmental advocacy, gun violence prevention, combatting drug and alcohol addiction, promoting informed, civil debate, and eliminating domestic violence and sexual assault.
I consider myself a strong proponent of the power of social marketing, and believe the keys to unlocking this power are research and behavioral science. Looking at these keys in action and examining the strengths and weaknesses of actual social marketing campaigns will be the focus of my ISMA blog.
In addition to my Masters from GW, I have a MBA in Marketing and Entrepreneurial Studies from The Wharton School. I serve on the Editorial Board of Social Marketing Quarterly, and review three or four manuscripts a year.