Written by Nancy Lee, as part of her Social Marketing Sightings theme. A poster in a public park certainly met the “product” criteria to me, as it “helps” perform the behavior. We get lots of promotional messages encouraging us to do protective behaviors. One of the...
Written by Nancy Lee, as part of her Social Marketing Sightings theme. One of the risky behaviors for the spread of COVID is group gatherings, especially large ones where groups are not wearing masks or staying 6 feet apart. This sign at a park entrance is a good...
Written by Nancy Lee, as part of her Social Marketing Sightings theme. Given we’re probably at about 80% of people wearing a mask in a grocery store, the best approach, maybe only approach for the remaining 20%, is to “make them.” For those who forgot their mask, this...
Written by Nancy Lee, as part of her Social Marketing Sightings theme. Perhaps some puns can help motivate everyone to practice safe COVID behaviors.
Nancy Lee’s Social Marketing Sightings: Highlighting Benefits for Youth Wearing Masks & Other Safe Behaviors
Written by Nancy Lee, as part of her Social Marketing Sightings theme. This ad was developed for the Washington State Department of Health, working with C+C, a communications agency that’s All About the Good. It highlights one of the major reasons (motivations) that...
Written by Nancy Lee, as part of her Social Marketing Sightings theme. A great initiative spotted in Mercer Island, Washington, that is turning out to be popular. Making it easy to get free masks for COVID-19 at a drive-through.
Kilian Tscherny: Social Marketing and COVID-19 – What Makes an Effective Disease Prevention Campaign? Ireland’s Response in Perspective
Written by Kilian Tscherny. COVID-19 has, undoubtedly, sparked some of the biggest changes our society has experienced in the last century. The rhythm of everyday life has been turned on its head, forcing us all to adopt new habits to stave off the spread of the...
Written by Nancy Lee, as part of her Social Marketing Sightings theme. CDC director: “We can control virus in 4 to 8 weeks if everyone in the US wears a mask.” An editorial in the journal JAMA and a corresponding interview with the journal's editor, CDC Director...
Written by Nancy Lee, as part of her Social Marketing Sightings theme. A resource on the Texas Medical Association’s website with information related to COVID-19, displayed a persuasive document to influence behaviors by listing, in order of risk 37 locations. HIGH...
Written by Nancy Lee, as part of her Social Marketing Sightings theme. Prior to the news announcement on June 15, Amazon had been criticized by workers for failing to protect them after a series of Comid-19 outbreaks in warehouses. The news reporter on NBC shared that...
Nancy Lee, MBA
Nancy Lee has an MBA in Marketing and more than 25 years of Social Marketing experience. She is a teaching associate at the University of Washington and an adjunct faculty at Boise State University. She teaches an online course for the International Social Marketing Association which provides an opportunity for students to earn a Certificate of Completion: Introduction to Social Marketing. In addition, as President of Social Marketing Services, she conducts seminars and workshops on social marketing around the world in 16 countries.
She has also served as a strategic advisor in the development of more than 100 social marketing campaigns, primarily in Washington State, including ones with a focus on protecting the environment (litter prevention, natural gardening, wildlife habitat protection, recycling, trip reduction, water quality, and water and energy conservation); improving public health (teen pregnancy, sexual assault, physical activity), preventing injuries (seatbelts, not texting and driving, pedestrian safety). She works part-time for C+C in Seattle as a strategic advisor for social marketing campaigns.
She has coauthored 13 books on Social Marketing, 10 with Philip Kotler.
Quintin Coetzee, MBSc
iSMA Web Coordinator & Blogger
Quintin is an administrative and marketing professional, currently residing in Cape Town, South Africa. Having completed his Master of Business Science at the University of Cape Town, as well as a number of years of administrative, executive assistance, and marketing operations experience in a variety of industries, Quintin believes strongly in lifelong personal and professional growth.
He therefore ensures he continuously follows industry developments, and contributes through further research. In his spare time, he enjoys hiking, photography, and volunteer work.
Quintin has been volunteering with iSMA since 2019, and is the Association’s Web Coordinator, as part of the Communications Team, as well as a contributing blogger.
To view his personal site, click here.
My name is Linda Hauns, I’m a Digital Marketer based in Queensland, Australia. I’m passionate about social marketing as it has the power to tackle complex social issues and create positive social change. The drivers for behaviour change fascinate me and how research combined with industry knowledge can tailor campaigns for sustained social change.
I believe that sharing insights between social marketing researchers, industry experts and the public is crucial in maximising the value of social marketing to facilitate social progress. Projects on environmental sustainability, climate change, sustainable food consumption and human rights are of special interest to me.
I enjoy writing thought provoking content that challenges the status quo and the chance to stimulate participation and discussion around important topics and aspects of social marketing highly motivates me. I have been involved with several not-for-profit organisations and look forward to completing my own social marketing research project in the future.
My goal of becoming a lawyer ended the first day of my Introduction to Marketing class. That course helped launch a career in marketing that has spanned three decades and shows no sign of ending. During this time, I have applied my marketing skills in entrepreneurial, corporate, political, nonprofit, and academic settings.
In 2011, with the practice of marketing undergoing dramatic changes, I went back to school and earned a Masters in Strategic Public Relations from George Washington University. Since then, I have been using my newfound skills to advance issues and causes I believe in, as an independent practitioner. My primary areas of work are environmental advocacy, gun violence prevention, combatting drug and alcohol addiction, promoting informed, civil debate, and eliminating domestic violence and sexual assault.
I consider myself a strong proponent of the power of social marketing, and believe the keys to unlocking this power are research and behavioral science. Looking at these keys in action and examining the strengths and weaknesses of actual social marketing campaigns will be the focus of my ISMA blog.
In addition to my Masters from GW, I have a MBA in Marketing and Entrepreneurial Studies from The Wharton School. I serve on the Editorial Board of Social Marketing Quarterly, and review three or four manuscripts a year.
Tamar Jangulashvili, PhD
Tamar has a Phd in Business Administration, specialized in Social marketing, in Ivane Javakhishvili Tbilisi State University. She has more than 15 years of work experience in public, private, and non-governmental sectors. She earned an MA in Project Management from George Washington University, as well as an MA in Education Administration from Ilia State University.
Tamar Is a Certified Business Analyst; Fellow of Policy Designers Network of German Marshall Fund of the United State of America. She is a founder and executive director of the Social Innovation & Entrepreneurship Center SiNC, and an author of more than 15 academic articles. She conducts training and workshops on social entrepreneurship, social marketing, and project management.
Her areas of interests are social entrepreneurship, social marketing, project management, climate change and environmental protection, and entrepreneurship. In her spare time, she travels a lot, enjoys hiking, and playing tennis.
Kilian Tscherny is a digital marketing specialist based in Dublin, Ireland. He is currently working in the ad tech space, and has a growing interest in technology, big data, and consumer behavior.
His foray into marketing was kick-started when he undertook an MSc in Marketing at Trinity College Dublin, which ignited his interest in behavioral economics, as well as the science of ‘nudging’ and persuasion. During that time, he was first introduced to the concept of social marketing and his curiosity hasn’t dropped since. Social marketing fascinates him as it lies at the intersection of marketing, policy, and psychology, which makes it a unique but enjoyable challenge to both research and implement.
In his spare time Kilian is an avid mountain biker, and loves to make the most of the beautiful nature on his doorstep in Ireland. You can find out more about him on his personal website.