President, Social Marketing Services, Inc.
Affiliate Instructor, University of Washington
Strategic Advisor, C+C
Social Marketing Strategy: Promoting a Social Norm
Where Sighted: Local Newspaper
Social Issue: Blood Donations Needed
This strategy certainly uses several Social Marketing Principles:
- Ease of access in a local community
- Increased Benefits: Cancer treatment that many are probably not aware of for Blood Donations
Give Blood to Help Cancer Patients
Help mark Breast Cancer Awareness Month in October by donating blood! Blood transfusions are a vital part of cancer treatment and recovery by helping to repair and replace blood cells damaged by chemotherapy.
The City of Mercer Island is partnering again with the Mercer Island Chamber of Commerce and Bloodworks Northwest to host a 2-Day Community Blood Drive in the Mercer Room at the Mercer Island Community and Event Center. Make an appointment for the best donation experience:
Thursday, Oct 1: 10:30 a.m. to 4:30 p.m. Schedule an appointment.
Friday, Oct 2: 10 a.m. to 4 p.m. Schedule an appointment
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