President, Social Marketing Services, Inc.
Affiliate Instructor, University of Washington
Strategic Advisor, C+C
Social Marketing Strategy: Highlighting Desired Benefits
Where Sighted: Local TV News & Website
Social Issue: Emergency Need for Blood Donors
Messages regarding this need for blood donations were frequent this week, on a variety of media channels.
I was glad to see at the bottom of the message, a call to action.
“Code Red: Emergency Need for Blood Donors
Patient need is outpacing donations, and our local blood supply has hit emergency low levels. We urgently need 1,000 donors every day to ensure patients in Pacific Northwest hospitals have immediate access to lifesaving transfusions for cancer treatments, trauma care, and birth complications. If you’re feeling healthy—especially if you’re Type O or a platelet donor—please book your appointment now and within the next eight weeks. Every donation matters. You can give at 15 Bloodworks donor centers or at one of 90 mobile drives each week across Western Washington and Oregon. Same-day appointments and walk-ins welcome.”
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