by Quintin Coetzee | Aug 22, 2021 | Blog
Written by Nancy Lee, as part of her Social Marketing Sightings theme. The COVID feature for the evening news was what was considered to be one of the most convenient and audience-relevant locations for vaccination – McDonald’s! The fast food chain has...
by Quintin Coetzee | Aug 20, 2021 | Blog
Written by Quintin Coetzee. Visit Quintin’s LinkedIn page and personal website. I’ve been waiting so long to say this. I’m finally vaccinated! Only with one dose, but still… this is huge progress. I figured I’d share my very positive...
by Quintin Coetzee | Aug 15, 2021 | Blog
Written by Nancy Lee, as part of her Social Marketing Sightings theme. On Thursday, Aug. 19, The Social Marketing Association of North America (SMANA) hosted a networking event online. We talked a lot about social marketing strategies related to COVID. One that stood...
by Quintin Coetzee | Aug 1, 2021 | Blog
Written by Quintin Coetzee. Visit Quintin’s LinkedIn page and personal website. I stopped by a local mall in Constantia (Cape Town, South Africa) yesterday to pick up a few grocery items, and I was greeted by a sign near the elevators. Firstly, the mall is...
by Quintin Coetzee | Jul 26, 2021 | Blog
Written by Nancy Lee, as part of her Social Marketing Sightings theme. Last week I shared noticing efforts focused on “The Help Me” group (shown in the Diffusion Curve below), a group a news reporter called “The Movable Middle.” This week seemed all about the you’ll...
by Quintin Coetzee | Jul 19, 2021 | Blog
Written by Nancy Lee, as part of her Social Marketing Sightings theme. I was delighted to hear a great “label” for the current audience focus for COVID Vaccines. The news reporter described the current focus for vaccines as a group being called: “The Movable Middle”....
