by Quintin Coetzee | May 21, 2021 | Blog
Written by Nancy Lee, as part of her Social Marketing Sightings theme. Amazon is offering monetary incentives for employees to get vaccinated. Below are quotes from the company’s recent news release. “As COVID-19 vaccines become available to front-line...
by Quintin Coetzee | Apr 30, 2021 | Blog
Written by Nancy Lee, as part of her Social Marketing Sightings theme. For years, scientists and doctors have treated vaccine skepticism as a knowledge problem. If patients were hesitant to get vaccinated, the thinking went, they simply needed more information. But as...
by Quintin Coetzee | Apr 16, 2021 | Blog
Written by Nancy Lee, as part of her Social Marketing Sightings theme. The parent company of Fred Meyer, Kroger, announced Friday that it will pay workers $100 each if they get the coronavirus vaccine when it becomes available. The one-time payment will be offered to...
by Quintin Coetzee | Apr 9, 2021 | Blog
Written by Nancy Lee, as part of her Social Marketing Sightings theme. An article addressing vaccine hesitancy by well-known authors Doug Evans and Jeff French was just published: “Demand Creation for COVID-19 Vaccination: Overcoming Vaccine Hesitancy through Social...
by Quintin Coetzee | Mar 12, 2021 | Blog
Written by Nancy Lee, as part of her Social Marketing Sightings theme. President Biden gave his first prime-time address to the nation on March 11. Much of the content related to COVID and I couldn’t (and still) can’t help but think, he must have been listening to a...
by Quintin Coetzee | Mar 5, 2021 | Blog
Written by Nancy Lee, as part of her Social Marketing Sightings theme. A social marketing intervention tool (a service to help seniors get appointments for a vaccine) is delivered by a unique, enthusiastic and competent messengers. “A generation of young...
