by Indraa Arasu | Feb 24, 2023 | Blog, Social Marketing Scholar Posts, Social Marketing Sightings, Uncategorized
Written by Nancy Lee, as part of her Social Marketing Sightings theme. Sighted on: Social Marketing Quarterly, March 2023 pp.45-66. Social Issue: Homelessness Social Marketing Strategy: Using Immersive Technology to Enhance Perceptions of the Realities of Homelessness...
by ESMA | Jan 8, 2017 | Social Marketing Scholar Posts
Health Education, Volume 117, Issue 1, Page 69-89, January 2017. Purpose A significant proportion of the world’s adult population is insufficiently active. One approach used to overcome barriers and facilitate participation in physical activity is social marketing....
by ESMA | Jan 6, 2017 | Social Marketing Scholar Posts
Journal of Social Marketing, Volume 7, Issue 1, January 2017. Purpose The purpose of this paper is to present retrospective, current and prospective aspects of social marketing and systems science integration. Design/methodology/approach The paper uses a periodization...
by ESMA | Jan 6, 2017 | Social Marketing Scholar Posts
Journal of Social Marketing, Volume 7, Issue 1, January 2017. Purpose This paper extends the literature on wicked problems in consumer research by exploring athlete and consumer vulnerability in sport and the potential role that social marketing can play in addressing...
by ESMA | Jan 6, 2017 | Social Marketing Scholar Posts
Journal of Social Marketing, Volume 7, Issue 1, January 2017. Purpose Online gaming is a global phenomenon that can lead to behavioural addiction and affect players’ mental and physical health. This paper is novel in that it integrates the concepts of help-seeking and...
by ESMA | Jan 6, 2017 | Social Marketing Scholar Posts
Journal of Social Marketing, Volume 7, Issue 1, January 2017. Purpose This article uses systems thinking, systems theory, and Camillus’ (2008) framework for responding to wicked problems to provide social marketers with a theoretically based framework for approaching...
