by ESMA | Jan 4, 2017 | Social Marketing, Voices From the Field
What are some of the best papers published in social marketing this past year? This list of 10 represent the best work I came across in journals outside of the social marketing journals – Journal of Social Marketing and Social Marketing Quarterly. Hopefully...
by ESMA | May 25, 2016 | Maintenance of Behavior, Social Marketing, Voices From the Field
Hi, remember me? Trying (once again) to recommence blogging! There is a lot I like about blogging. I get a lot of goodies from it—i.e. benefits. But it is very hard in some ways too, and I give it up from time to time…hmmm, sounds a lot like maintaining other...
by ESMA | May 25, 2016 | gun violence, Newtown, Social Marketers, Social Marketing, Voices From the Field
I feel that I, like many others, should say something here to respond to the murders at Newtown, CT. To say, especially, how social marketing can be used to respond to violence or to prevent violence. Actually, very soon after I heard about the shootings in Newtown, I...
by ESMA | May 25, 2016 | CDC, marketing, Marketing and Media conference, National Health Communication, NPHIC, Social Marketing, social media, Voices From the Field
(With apologies to Pete Seeger) Where has all the marketing gone? Long time passing Where has all the marketing gone? Long time ago Where has all the marketing gone? Gone to health comm and social media Oh, when will they ever learn? Oh, when will they ever learn?...
by ESMA | May 25, 2016 | Social Marketing, Sue Peattie, Voices From the Field
Earlier this month, I learned that a dear friend and colleague of mine, Sue Peattie, had died. I first met Sue on the Georgetown social marketing listserv. It quickly became clear that she was a delightful, helpful person – always ready to respond to queries and to...
