by ESMA | May 25, 2016 | gun violence, Newtown, Social Marketers, Social Marketing, Voices From the Field
I feel that I, like many others, should say something here to respond to the murders at Newtown, CT. To say, especially, how social marketing can be used to respond to violence or to prevent violence. Actually, very soon after I heard about the shootings in Newtown, I...
by ESMA | May 25, 2016 | CDC, marketing, Marketing and Media conference, National Health Communication, NPHIC, Social Marketing, social media, Voices From the Field
(With apologies to Pete Seeger) Where has all the marketing gone? Long time passing Where has all the marketing gone? Long time ago Where has all the marketing gone? Gone to health comm and social media Oh, when will they ever learn? Oh, when will they ever learn?...
by ESMA | May 25, 2016 | Social Marketing, Sue Peattie, Voices From the Field
Earlier this month, I learned that a dear friend and colleague of mine, Sue Peattie, had died. I first met Sue on the Georgetown social marketing listserv. It quickly became clear that she was a delightful, helpful person – always ready to respond to queries and to...
by ESMA | May 25, 2016 | Social Marketing, social media, Voices From the Field
First, apologies to J.R.R. Tolkien and Bilbo Baggins for borrowing for the title of this post and the following wisdom: “It’s a dangerous business, Frodo, going out your door. You step onto the road, and if you don’t keep your feet, there’s no...
by ESMA | Jan 4, 2016 | Social Marketing, Voices From the Field
Photo: Tom Goskar (CC) By now you’ve probably been inundated with emails and articles urging you to keep your New Year’s resolutions. But for social marketers, the need for creating behavior change—whether your own or that of your priority populations—is year-round....
by ESMA | Apr 13, 2015 | Social Marketing, Voices From the Field
To celebrate the 20th anniversary of Weinreich Communications, I’m thrilled to share with you a new ebook I created to help social impact professionals get started using social marketing in their programs. This free 22-page publication is designed to inspire those...
