by ESMA | Dec 9, 2010 | Social Marketing, Voices From the Field
Think you need to do an awareness campaign? Think again. I talk about this common pitfall and more in my latest video: [youtube https://www.youtube.com/watch?v=hRhXKTAG0kc] If the video inspires you to learn more about how to use social marketing to make your program...
by ESMA | Nov 22, 2010 | Social Marketing, Voices From the Field
Back when I first started consulting in the mid-90s, I saw a big gap in the field of social marketing. There were some good books on social marketing out that explained the key concepts of the field (particularly Alan Andreasen’s Marketing Social Change book), but not...
by ESMA | Jun 29, 2010 | Social Marketing, Voices From the Field
Lately, I’ve been talking about transmedia storytelling to whoever will listen. If you’re not familiar with this approach, transmedia refers to a story that is told on multiple media platforms, with different parts of the story appearing in different places. The...
