by ESMA | Oct 6, 2016 | social media, Voices From the Field
Louise.Delage Instagram Feed What happens when a French agency racks up over 50,000 likes on Instagram for a campaign aimed at raising awareness of alcoholism among young people? Success, right? By creating a fake account for a glamorous young French woman named...
by ESMA | Jul 21, 2016 | About, iSMA Speaks, social media
The International Social Marketing Association (iSMA) SOCIAL MEDIA POLICY This policy was drafted by the iSMA Communication Committee in 2012. It is intended to provide guidance to iSMA Social Media volunteers as they engage with the social marketing community on...
by ESMA | May 25, 2016 | CDC, marketing, Marketing and Media conference, National Health Communication, NPHIC, Social Marketing, social media, Voices From the Field
(With apologies to Pete Seeger) Where has all the marketing gone? Long time passing Where has all the marketing gone? Long time ago Where has all the marketing gone? Gone to health comm and social media Oh, when will they ever learn? Oh, when will they ever learn?...
by ESMA | May 25, 2016 | Social Marketing, social media, Voices From the Field
First, apologies to J.R.R. Tolkien and Bilbo Baggins for borrowing for the title of this post and the following wisdom: “It’s a dangerous business, Frodo, going out your door. You step onto the road, and if you don’t keep your feet, there’s no...
by ESMA | Apr 28, 2016 | social media, Voices From the Field
For those of you not familiar with what I am referring to, the Government of Canada (Goc) Web Renewal Initiative aims to streamline the GoC’s web presence through a single central website, Canada.ca . What exactly does that mean? “Canada.ca features 15 user-centric...
by ESMA | Mar 17, 2016 | social media, Voices From the Field
I was recently asked by a client to update an informational section on their website that dealt with the basics of the current social media landscape. While reviewing some of the existing definitions and beginner resources on the web, I noticed that quite a few could...
