by ESMA | Feb 3, 2017 | Voices From the Field
Our colleague at The NSMC – Dr Rowena Merritt – is attempting to go plastic-free for the whole of 2017. Read her first blog on her experience below: Rowena writes: Have you ever thought about how much plastic you throw away each week? Maybe this thought...
by ESMA | Jan 4, 2017 | Social Marketing, Voices From the Field
What are some of the best papers published in social marketing this past year? This list of 10 represent the best work I came across in journals outside of the social marketing journals – Journal of Social Marketing and Social Marketing Quarterly. Hopefully...
by ESMA | Dec 1, 2016 | Voices From the Field
We are delighted to announce that the National Social Marketing Centre (NSMC) will be a key sponsor of the 5th World Social Marketing Conference that will take place in Washington D.C, USA in May 2017. The mission of the World Social Marketing Conference is to act as...
by ESMA | Oct 21, 2016 | Voices From the Field
Corporate social responsibility (CSR), with its subdisciplines of corporate social marketing (CSM) and cause-related marketing (CRM), has an axiomatically attractive ring. The idea of publicly traded corporations doing good deeds and behaving well seems self-evidently...
by ESMA | Oct 21, 2016 | Voices From the Field
In recent decades, obesity has become a critical global health issue. Experts and laypeople alike attribute high obesity rates to lifestyle choices involving diet and exercise. Following decades of increasing portion sizes and decreasing nutritional value, the food...
by ESMA | Oct 21, 2016 | Voices From the Field
Corporate social marketing (CSM) is one of several initiatives companies can undertake to demonstrate their corporate social responsibility (CSR). While there are many motivations for CSR and CSM, all are linked to profit in some way, including promoting the...
