CSR: The Parable of the Bad Samaritan

Corporate social responsibility (CSR), with its subdisciplines of corporate social marketing (CSM) and cause-related marketing (CRM), has an axiomatically attractive ring. The idea of publicly traded corporations doing good deeds and behaving well seems self-evidently...

Facts vs. Emotions – Who Wins?

(cc) opensource.com “Facts are stubborn things,” President John Adams once said. “And whatever may be our wishes, our inclinations, or the dictates of our passions, they cannot alter the state of facts and evidence.” True, facts are stubborn things, but…people are...
 
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