by ESMA | Jul 8, 2016 | Webinars
About the Presenter Christine Domegan (IE). About the Webinar Although social marketing has focused on individual behaviour change for the past 40 years, individual change and social change need to be integrated to facilitate transformation and progress. By embedding...
by ESMA | Jul 8, 2016 | Webinars
About the Presenter Thomas Stokell (NZ). About the Webinar This workplace cycling program uses ‘stage of change’ to segment participants and cost-effectively tailor communications with them. By targeting information and tools specific to individual users,...
by ESMA | Jul 8, 2016 | Webinars
About the Presenters Carol Bryant, Brian Biroscak, Alyssa Mayer, Tali Schneider (US). About the Webinar For over 15 years, the Florida Prevention Research Center (FPRC) at the University of South Florida (USF) has developed and tested Community-Based Prevention...
by ESMA | Jul 8, 2016 | Webinars
About the Webinar Changing youth behaviors can impact entire lives. But youth behaviors are notoriously difficult to change. This difficulty, however, is often caused by the approach taken by youth behavior change programs, rather than being inherent to the behaviors...
by ESMA | Jul 8, 2016 | Webinars
About the Webinar How do gossip and viral marketing play out in teddy bear clinics and city rangers talking about wild boar? Do these approaches also reduce fear associated with hospital visits? In this webinar, Swiss social marketer Maurice Codourey sums up his...
by ESMA | Jul 8, 2016 | Webinars
About the Presenter Sharyn Rundle-Thiele (Australia). About the Webinar Griffith University completed five separate systematic reviews of the cost-effectiveness of social marketing programs. The reviews covered hundreds of studies since the year 2000, in five topics...
