Weekly Social Marketing Sighting by Nancy R. Lee President, Social Marketing Services, Inc. Affiliate Instructor, University of Washington Strategic Advisor, C+C
Social Marketing Strategy: All 4 Ps
Where Sighted: Boat Dock
Social Issue: Children Drownings
Drownings are one of the leading causes of injury related death for kids.
This free lifevest loader station, sponsored by a lifevest manufacturer, is clearly a strong Social Marketing strategy using all 4Ps to overcome barriers to always using a lifevest when out in the water and on a boat.
- Product: A lifevest
- Price: Free
- Place: at the dock or beach
- Promotion: Fun message at a point of decision making.
Ask a Question of an Experienced Social Marketer
iSMA is giving you the opportunity to have your questions answered by a Social Marketing expert.