President, Social Marketing Services, Inc.
Affiliate Instructor, University of Washington
Strategic Advisor, C+C
Social Issue: Attaining College Education
Social Marketing Strategy: Skill Building
Where Sighted: TV News
Behavior: Apply for and Complete A College Education
TV news segment feature “Hope Chicago” a program developed to increase college admissions applications and completion. The program development was motivated by the following statistics:
“For every100 students who enter a Chicago Public School, only 30 will earn a postsecondary degree.”
https://www.hopechicago.org/why-hope
Services offered to qualifying high school students include one on one counseling, as well as college scholarships. In terms of results:
“Prior to Hope Chicago, college enrollment rates at the five Hope Chicago partner high schools averaged 57%. In Hope Chicago’s first year, that number jumped to 74%. PLUS, Hope Chicago Scholars are more likely to enroll in a degree program at competitively ranked four-year institutions.“
https://www.hopechicago.org/why-hope#investing
Photo: Image by Andrew Tan from Pixabay.
Ask a Question of an
Experienced Social Marketer
iSMA is giving you the opportunity to have your questions
answered by a Social Marketing expert.