Weekly Social Marketing Sighting by Nancy R. Lee
President, Social Marketing Services, Inc.
Affiliate Instructor, University of Washington
Strategic Advisor, C+C
President, Social Marketing Services, Inc.
Affiliate Instructor, University of Washington
Strategic Advisor, C+C
Social Marketing Strategy: Specific Behaviors for Specific Issues
Where Sighted: Brochure at a Community Center
Social Issue: Common Water-Wasting Leaks
Where Sighted: Brochure at a Community Center
Social Issue: Common Water-Wasting Leaks
I applaud this promotion in a brochure developed by SavingWater.org which uses several effective social marketing strategies to influence behaviors to find and fix water leaks in homes.
1st it emphasizes the amount of wasted water (cost) a specific leak can cause (e.g., a toilet lead can waste 8,600 gallons of more of water a month).
2nd it organizes information by primary water use: toilets, showers, faucets, washing machines.
3rd, it gives clear signs of a leak and recommendations for repairs. (Benefits)
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