Social Change: How Can Marketing Help?

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About Course

Use marketing to drive social change

Marketing is often used to influence consumer behaviour, but it can also be used to promote social good. On this course, you’ll learn how social marketing can deliver change in your local community. You’ll find out how marketing can tackle social problems, improve healthcare and protect the environment. You’ll understand how to use social marketing to encourage change and alter behaviour.

What will you achieve?

By the end of the course, you‘ll be able to…

Explain how to co-create a program with your target audience
Improve engagement with your target audience
Develop an outline for a social marketing program

What topics will you cover?

Why isn’t education and policy sufficient for change?
How to use social marketing to deliver change for the better?
How do I co-create a program that changes behaviour?
Develop an outline for a social marketing program
How to design a program that meets target audience needs and wants
How can I engage people to change?

Who is the course for?

The course is aimed at anyone interested in understanding how to deliver changes that benefit society, particularly people working in social enterprises, community organisations, non-profit organisations and government.

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