This course is designed to give you an introduction to the concepts that distinguish social marketing from other behavioural change approaches.
We want more people to understand that social marketing is not Facebook and other social media and we want more behavioural change agents to focus their practice on mutuality or, in simple words, building win-win programs that can deliver lasting change.
Griffith University is a world leader in social marketing research. We believe you learn best by discussing and interacting with challenging ideas. We aim to challenge you with new and interesting ideas and encourage you to connect and engage with other learners and educators.
For the best learning experience, keep the following suggestions in mind:
Our courses are pitched at adult learners from around the globe who, like you, have diverse work, life and study experiences. We believe you learn best by doing and we encourage you to engage with the learning materials. One of the most important ways to optimise your learning is to reflect in your learning through taking notes.
Remember, you are not alone on this journey.
Finishing a module
Each module of this course will take between 1-3 hours to complete. You can work through the content at your own pace. You will need to complete all course assessments to receive a certificate of completion.
Within each module, you will be asked to undertake a range of activities that include completion of multiple choice quizzes, polls and more. Course content is provided online in the module and this is supported by videos and case studies.
To be able to successfully complete the module you will need to watch one or more videos relating to the module content and complete several activities relating to the content presented online and in the videos.
Each module provides you with further case studies and reading that you can access to extend your understanding and enhance your knowledge and skills.