COVID-19 Resources

iSMA offers a collection of useful resources that enable our members to more fully understand the COVID-19 pandemic and to provide them with social marketing procedures, best practices, and tools to incorporate into their work as they combat this public health crisis.

According to the European Commission, Coronaviruses are a large family of viruses that cause illness ranging from the common cold to more severe disease. COVID-19 is the infectious disease caused by the novel coronavirus (SARSCoV-2). People can catch COVID-19 from others who have the virus through inhaling small droplets from infected people who cough or sneeze or through touching contaminated surfaces and then touching nose, mouth or eyes. Most people who become infected experience mild illness and recover, but for some it can be more severe. Listed here is a collection of timely resources that illustrate social marketing approaches to controlling the effects of the virus from practitioners and academics around the world.

Featured Article

A Successful Story of Vietnam in Combating COVID-19.
Vietnam has attracted international media and press on their extraordinary results in the fight with the COVID-19. In this article, Khai Trieu Tran from the University of Danang encapsulates a successful story of Vietnam in changing behaviours to combat the pandemic. Read A Successful Story of Vietnam in Combating COVID-19 in our News section.

Featured Article

Reducing the Spread of COVID-19: A Social Marketing Perspective.
Nancy Lee, MBA, has written an article we believe offers some great insights.
The article presents perspectives on what Social Marketing principles, strategies and best practices appear to have been applied to reducing the spread of the Coronavirus Disease 2019 (COVID-19). Read Reducing the Spread of COVID-19: A Social Marketing Perspective in our News section.

COVID-19 Webinars (May 2020)


View iSMA’s 60-minute video Q&A with a panel of social marketers from North America, Europe and Australia to discuss how social marketing practitioners can use science-based strategies and behavioral interventions during the defining global health crisis of our time with the coronavirus (COVID-19) pandemic. Speakers share tips for practitioners, then participate in a facilitated discussion in response to questions.

Session 1 – Ross Gordon (Sydney, Australia), Sara Isaac (Orlando, FL, USA), Gael O’Sullivan (Washington, DC, USA), and Mallory Peak (Spokane, WA, USA): Download the recording and open the PowerPoint.

Session 2 – Beatriz Casais (Portugal), Sara Isaac (Orlando, FL, USA), Gael O’Sullivan (Washington, DC, USA), and Mallory Peak (Spokane, WA, USA): Download the recording and open the PowerPoint.




COVID-19: Regional Resources

Regional Associations Make Statements on COVID-19

The Australian Association of Social Marketing (AASM), the European Social Marketing Association (ESMA), the Social Marketing Association of North America (SMANA), and the Latin American Association of Social Marketing (LAMSO) have developed statements for policymakers and assembled COVID-19 resources for the public on our respective websites. Feel free to browse these resources via the links below.

SMANA COVID-19 Resources

ESMA COVID-19 Resources

AASM COVID-19 Statement

LAMSO COVID-19 Resources


COVID-19: Written Resources

COVID-19 Data

Numerous organizations have collated COVID-19 data and presented it in such a way that it’s easy to understand. Below are some links to trackers, graphs, and maps, that will help you visualize the spread of the virus across the globe, as well as the progress of efforts to fight the transmission.

Johns Hopkins CSSE COVID-19 Map

Microsoft Bing Global Case Map

Worldometer Pandemic Statistics

WHO Rolling Updates

Flutrackers COVID-19 Forum


COVID-19: Video Resources

COVID-19: Podcasts

Public Health on Call

Experts from the Johns Hopkins Bloomberg School of Public Health offer science and evidence-based insights on the public health news of the day. The current focus is the novel coronavirus spreading around the world.