COVID-19 Resources

iSMA offers a collection of useful resources that enable our members to more fully understand the COVID-19 pandemic and to provide them with social marketing procedures, best practices, and tools to incorporate into their work as they combat this public health crisis.

Contribute to the COVID-19 Page

We welcome your feedback as to what you’d like to see on this page. Feel free to contact us to recommend some helpful COVID-19 resources we can share.

According to the European Commission, Coronaviruses are a large family of viruses that cause illness ranging from the common cold to more severe disease. COVID-19 is the infectious disease caused by the novel coronavirus (SARSCoV-2). People can catch COVID-19 from others who have the virus through inhaling small droplets from infected people who cough or sneeze or through touching contaminated surfaces and then touching nose, mouth or eyes. Most people who become infected experience mild illness and recover, but for some it can be more severe. Listed here is a collection of timely resources that illustrate social marketing approaches to controlling the effects of the virus from practitioners and academics around the world.

Featured Webinar

The Next Big COVID Challenge: Promoting Vaccine Uptake.
In this recording, join our panel discussion about COVID-19’s next challenges. The evidence tells us that there are 10 key actions that will enhance the uptake of COVID-19 vaccines. Learn about them in our webinar.

Watch the webinar

View the slides

Featured Article

A Successful Story of Vietnam in Combating COVID-19.
Vietnam has attracted international media and press on their extraordinary results in the fight with the COVID-19. In this article, Khai Trieu Tran from the University of Danang encapsulates a successful story of Vietnam in changing behaviours to combat the pandemic. Read A Successful Story of Vietnam in Combating COVID-19 in our News section.

Featured Article

Reducing the Spread of COVID-19: A Social Marketing Perspective.
Nancy Lee, MBA, has written an article we believe offers some great insights.
The article presents perspectives on what Social Marketing principles, strategies and best practices appear to have been applied to reducing the spread of the Coronavirus Disease 2019 (COVID-19). Read Reducing the Spread of COVID-19: A Social Marketing Perspective in our News section.

Featured Video

What the COVID Vaccine Does to Your Body.
An important part of making the general population more accepting of the vaccination process, and excited to help end the pandemic by getting a vaccine so that we can build herd immunity is by educating everyone about how vaccines work. Watch the featured video about vaccines on YouTube.

iSMA Webinars

The Next Big COVID Challenge: Promoting Vaccine Uptake

Recorded: January 12, 2021

In this recording, join our panel discussion about COVID-19’s next challenges. The evidence tells us that there are 10 key actions that will enhance the uptake of COVID-19 vaccines. Learn about them in our webinar.  

Watch the webinar

View the slides

COVID-19 Webinars (May 2020)

Recorded: May 2020

View iSMA’s 60-minute video Q&A with a panel of social marketers from North America, Europe and Australia to discuss how social marketing practitioners can use science-based strategies and behavioral interventions during the defining global health crisis of our time with the coronavirus (COVID-19) pandemic. Speakers share tips for practitioners, then participate in a facilitated discussion in response to questions.

Session 1 – Ross Gordon (Sydney, Australia), Sara Isaac (Orlando, FL, USA), Gael O’Sullivan (Washington, DC, USA), and Mallory Peak (Spokane, WA, USA): Download the recording and open the PowerPoint.

Session 2 – Beatriz Casais (Portugal), Sara Isaac (Orlando, FL, USA), Gael O’Sullivan (Washington, DC, USA), and Mallory Peak (Spokane, WA, USA): Download the recording and open the PowerPoint.

 

Regional Resources

Regional Associations Make Statements on COVID-19

The Australian Association of Social Marketing (AASM), the European Social Marketing Association (ESMA), the Social Marketing Association of North America (SMANA), and the Latin American Association of Social Marketing (LAMSO) have developed statements for policymakers and assembled COVID-19 resources for the public on our respective websites. Feel free to browse these resources via the links below.

SMANA COVID-19 Resources

ESMA COVID-19 Resources

AASM COVID-19 Statement

LAMSO COVID-19 Resources

 

Written Resources

Video Resources

General Information About COVID-19 and How To Protect Yourself

Vaccination Information: How Vaccines Work and How The COVID-19 Vaccine Was Made

Podcasts

Public Health on Call

Experts from the Johns Hopkins Bloomberg School of Public Health offer science and evidence-based insights on the public health news of the day. The current focus is the novel coronavirus spreading around the world.

Podcasts

 

Professor Jeff French on Vaccine Strategy

Social marketing expert and visiting professor Jeff French discusses a paper seen by governments worldwide, which encourages COVID-19 vaccine uptake.

Podcast