According to the European Commission, Coronaviruses are a large family of viruses that cause illness ranging from the common cold to more severe disease. COVID-19 is the infectious disease caused by the novel coronavirus (SARSCoV-2). People can catch COVID-19 from others who have the virus through inhaling small droplets from infected people who cough or sneeze or through touching contaminated surfaces and then touching nose, mouth or eyes. Most people who become infected experience mild illness and recover, but for some it can be more severe. Listed here is a collection of timely resources that illustrate social marketing approaches to controlling the effects of the virus from practitioners and academics around the world.
Nancy Lee, MBA, has written an article we believe offers some great insights. The article presents perspectives on what Social Marketing principles, strategies and best practices appear to have been applied to reducing the spread of the Coronavirus Disease 2019 (COVID-19). Read Reducing the Spread of COVID-19: A Social Marketing Perspective in our News section.
COVID-19 Webinars (May 2020)
View iSMA’s 60-minute video Q&A with a panel of social marketers from North America, Europe and Australia to discuss how social marketing practitioners can use science-based strategies and behavioral interventions during the defining global health crisis of our time with the coronavirus (COVID-19) pandemic. Speakers share tips for practitioners, then participate in a facilitated discussion in response to questions.
COVID-19: Regional Resources
Regional Associations Make Statements on COVID-19
The Australian Association of Social Marketing (AASM), the European Social Marketing Association (ESMA), the Social Marketing Association of North America (SMANA), and the Latin American Association of Social Marketing (LAMSO) have developed statements for policymakers and assembled COVID-19 resources for the public on our respective websites. Feel free to browse these resources via the links below.
COVID-19: Written Resources
Below are links to recent COVID-19-related articles and literature hubs that we think you may find useful.
We have collected a number of sources that pertain to local COVID-19 campaigns.
Numerous organizations have collated COVID-19 data and presented it in such a way that it’s easy to understand. Below are some links to trackers, graphs, and maps, that will help you visualize the spread of the virus across the globe, as well as the progress of efforts to fight the transmission.
COVID-19: Video Resources
Public Health on Call
Experts from the Johns Hopkins Bloomberg School of Public Health offer science and evidence-based insights on the public health news of the day. The current focus is the novel coronavirus spreading around the world.