COVID-19 Resources

iSMA offers a collection of useful resources that enable our members to more fully understand the COVID-19 pandemic and to provide them with social marketing procedures, best practices, and tools to incorporate into their work as they combat this public health crisis.

Contribute to the COVID-19 Page

We welcome your feedback as to what you’d like to see on this page. Feel free to contact us to recommend some helpful COVID-19 resources we can share.

According to the European Commission, Coronaviruses are a large family of viruses that cause illness ranging from the common cold to more severe disease. COVID-19 is the infectious disease caused by the novel coronavirus (SARSCoV-2). People can catch COVID-19 from others who have the virus through inhaling small droplets from infected people who cough or sneeze or through touching contaminated surfaces and then touching nose, mouth or eyes. Most people who become infected experience mild illness and recover, but for some it can be more severe. Listed here is a collection of timely resources that illustrate social marketing approaches to controlling the effects of the virus from practitioners and academics around the world.

Featured Webinar

Designing and Implementing Campaigns in Support of Vaccination Efforts to Prevent and Reduce the Spread of COVID-19
In this United Nations Institute for Training and Research live webinar, taking place on 6 May 2021 from 9 am to 11 am EST, discussions will take place about lessons learned about, and challenges existing around, vaccine deployment. The webinar will be co-hosted by iSMA, as well as The University of York, The University of Brighton, and CIFAL York. We look forward to seeing you there.

Register for the webinar

View the promotional poster

Featured Webinar

The Next Big COVID Challenge: Promoting Vaccine Uptake.
In this recording, join our panel discussion about COVID-19’s next challenges. The evidence tells us that there are 10 key actions that will enhance the uptake of COVID-19 vaccines. Learn about them in our webinar.

Watch the webinar

View the slides

Featured Article

A Successful Story of Vietnam in Combating COVID-19.
Vietnam has attracted international media and press on their extraordinary results in the fight with the COVID-19. In this article, Khai Trieu Tran from the University of Danang encapsulates a successful story of Vietnam in changing behaviours to combat the pandemic. Read A Successful Story of Vietnam in Combating COVID-19 in our News section.

Featured Article

Reducing the Spread of COVID-19: A Social Marketing Perspective.
Nancy Lee, MBA, has written an article we believe offers some great insights.
The article presents perspectives on what Social Marketing principles, strategies and best practices appear to have been applied to reducing the spread of the Coronavirus Disease 2019 (COVID-19). Read Reducing the Spread of COVID-19: A Social Marketing Perspective in our News section.

Featured Video

What the COVID Vaccine Does to Your Body.
An important part of making the general population more accepting of the vaccination process, and excited to help end the pandemic by getting a vaccine so that we can build herd immunity is by educating everyone about how vaccines work. Watch the featured video about vaccines on YouTube.

iSMA Webinars

The Next Big COVID Challenge: Promoting Vaccine Uptake

Recorded: January 12, 2021

In this recording, join our panel discussion about COVID-19’s next challenges. The evidence tells us that there are 10 key actions that will enhance the uptake of COVID-19 vaccines. Learn about them in our webinar.  

Watch the webinar

View the slides

COVID-19 Webinars (May 2020)

Recorded: May 2020

View iSMA’s 60-minute video Q&A with a panel of social marketers from North America, Europe and Australia to discuss how social marketing practitioners can use science-based strategies and behavioral interventions during the defining global health crisis of our time with the coronavirus (COVID-19) pandemic. Speakers share tips for practitioners, then participate in a facilitated discussion in response to questions.

Session 1 – Ross Gordon (Sydney, Australia), Sara Isaac (Orlando, FL, USA), Gael O’Sullivan (Washington, DC, USA), and Mallory Peak (Spokane, WA, USA): Download the recording and open the PowerPoint.

Session 2 – Beatriz Casais (Portugal), Sara Isaac (Orlando, FL, USA), Gael O’Sullivan (Washington, DC, USA), and Mallory Peak (Spokane, WA, USA): Download the recording and open the PowerPoint.

 

Regional Resources

Regional Associations Make Statements on COVID-19

The Australian Association of Social Marketing (AASM), the European Social Marketing Association (ESMA), the Social Marketing Association of North America (SMANA), and the Latin American Association of Social Marketing (LAMSO) have developed statements for policymakers and assembled COVID-19 resources for the public on our respective websites. Feel free to browse these resources via the links below.

SMANA COVID-19 Resources

ESMA COVID-19 Resources

AASM COVID-19 Statement

LAMSO COVID-19 Resources

 

Written Resources

Articles

Below are links to recent COVID-19-related articles and literature hubs that we think you may find useful.

The Behavioral Side of the Coronavirus (Behavioural Scientist)

Coronavirus Human Resource Guide (Crowd-sourced)

Why Climate Skeptics are Less Likely to Wear Coronavirus Masks (Grist)

LitCovid Curated Literature Hub

COVID-19 Resources for Journalists (Society of Environmental Journalists)

COVID-19 Is Significantly Altering U.S. Consumer Behavior and Plans Post-Crisis (IBM Study)

Bright Infographics & Minimal Text Make Hand Washing Posters Most Effective (The Behavioural Insights Team)

Comedy Will Help Us Through the Coronavirus Crisis (The Conversation)

Coronavirus Has Hit — Here’s Why You’re Still Not Washing Your Hands (Marketing For Change)

‘You Must Wash Properly.’ Newspaper Ads From the 1918 Flu Pandemic Show Some Things Never Change (Time)

Why Are People Ignoring Expert Warnings?—Psychological Reactance (Behavioral Scientist)

Increasing Social Connection While “Social Distancing” (Behavioral Scientist)

Key Guidelines in Developing a Pre-Emptive COVID-19 Vaccination Uptake Promotion Strategy (The International Journal of Environmental Research and Public Health)

Consumer Sentiment and Behavior Continue to Reflect the Uncertainty of the COVID-19 Crisis

Changing Consumer, Digital Marketing, and Impact of COVID-19

Demand Creation for COVID-19. Vaccination: Overcoming Vaccine Hesitancy through Social Marketing

Key Guidelines in Developing a Pre-Emptive COVID-19 Vaccination Uptake Promotion Strategy

Video Resources

General Information About COVID-19 and How To Protect Yourself

Vaccination Information: How Vaccines Work and How The COVID-19 Vaccine Was Made

Podcasts

Public Health on Call

Experts from the Johns Hopkins Bloomberg School of Public Health offer science and evidence-based insights on the public health news of the day. The current focus is the novel coronavirus spreading around the world.

Podcasts

 

Professor Jeff French on Vaccine Strategy

Social marketing expert and visiting professor Jeff French discusses a paper seen by governments worldwide, which encourages COVID-19 vaccine uptake.

Podcast