Reflections on Rights, Wrongs and Responsibilities: Critical Social Marketing and Marketing for Pro-Social Change
Wednesday 12 June 2024, 10.00-17.00 at University of York, UK (and online)
A hybrid free to attend event
Host organisations: School for Business and Society, University of York & the University of Bristol Business School, Marketing and Consumption Group
Supporter Organisations: The European Social Marketing Association (ESMA) and Australian Association of Social Marketing
About the Symposium
The CSM Symposium is an annual event designed to advance critical perspectives in social marketing and marketing for pro-social change. The event is designed to a) foster connections between researchers with shared interests to pursue collaborative projects and b) enrich and strengthen critical social marketing. The event is designed to be accessible to early career researchers; a welcoming, inclusive, and supportive space to share and discuss works in progress and innovative ideas.
The 2024 symposium will convene scholars exploring projects and ideas related to critical social marketing, marketing for pro-social change and impact-oriented marketing and consumption research. The symposium theme is “Reflections on Rights, Wrongs and Responsibilities: Critical Social Marketing and Marketing for Pro-Social Change”.
Jeff French, iSMA President, will be speaking at the event.