Weekly Social Marketing Sighting by Nancy R. Lee
President, Social Marketing Services, Inc.
Affiliate Instructor, University of Washington
Strategic Advisor, C+C
President, Social Marketing Services, Inc.
Affiliate Instructor, University of Washington
Strategic Advisor, C+C
Social Marketing Strategy: New Service & Creating a Community Norm
Where Sighted: Sidewalk Sign
Social Issue: Decreasing Drive Alone Trips
A new Light Rail option for commuting recently became available on Mercer Island where I live.
The challenge of joining, especially for those commuting to work, is the lack of adequate parking at the station. This week I saw this opportunity to take a van to get to the station, making the light rail option more accessible, especially for those on the far end of the Island.
The sidewalk sign below helped spread the word and I think the creative elements help create perceptions of a positive community norm.
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