Weekly Social Marketing Sighting by Nancy R. Lee
President, Social Marketing Services, Inc.
Affiliate Instructor, University of Washington
Strategic Advisor, C+C
Social Issue: Personal Safety for Elementary School Children
Social Marketing Strategy: Safe Practices
Where Sighted: Local Newspaper
Behavior: Parents Sharing Safety Tips
An article in a local community newspaper highlighted a safety concern experienced by three elementary school students walking home from school when a suspicious car pulled up near them.
The article shared the school District’s tips for parents to increase child safety including the following:
- “One of the mantras we teach students whether in school or the community is, ‘See something, say something.”
- Walk the route to and from school with your children, pointing out landmarks and safe places to go if they’re being followed or need help.”
Read more here
Image by Rudy and Peter Skitterians from Pixabay