President, Social Marketing Services, Inc.
Affiliate Instructor, University of Washington
Strategic Advisor, C+C
Social Issue: Impaired Driving Among High School Students
Social Marketing Strategy: Pledges, Incentives & Creating Social Norms
Where Sighted: Local Newspaper & Newsletter
Behavior: Do Not Drive Impaired
The following article in the Mercer Island Reporter highlighted a story in the Mercer Island Youth & Family Services newsletter of February 17, 2025, featuring an annual Healthy Youth Initiative event intended to reduce impaired driving among local high school students.
“I DONUT drive impaired” event at MIHS
By Courtesy of Michelle Ritter • February 17, 2025, 7:30 am
The MIHS S.A.F.E. Club, in conjunction with the YFS MI Healthy Youth Initiative hosted the annual “I DONUT Drive Impaired” event on February 4.
During the lunch hour, MIHS students were invited to sign a pledge stating that they would not drive or ride with someone who was impaired by alcohol, cannabis or other substances.
After signing the pledge, students received a Krispy Kreme donut.
Over 700 donuts were distributed!”
Photos by Mercer Island Reporter
Ask a Question of an
Experienced Social Marketer
iSMA is giving you the opportunity to have your questions
answered by a Social Marketing expert.