Textbooks

Find books with collections of social marketing / behavior change program case studies from around the world. See what approaches worked where, and what they did. Get some great examples of the social marketing planning and management processes in action.These books were screened by the International Social Marketing Association using a standardized screening table. The case studies in listed books generally all have measured impacts, aside from those that focus on improving social marketing processess themselves. Do you know of a book that should be added to this listing? Did you notice any errors? Do you want to volunteer to help maintain this listing? Please contact Jay Kassirer at kassirer@cullbridge.com.