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Global Portal of Social Marketing Case Studies

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Websites

2

Showcase (NSMC)
Tools of Change

Textbooks

6

Applied Social Marketing and Quality of Life ($)
Social Marketing and Sustainable Development Goals ($)
Social Marketing in Action: Cases from Around the World (2019)
Social Marketing: Behavior Change for Good ($)
Strategic Social Marketing – Second edition ($)
Success in Social Marketing: 100 Case Studies from Around the Globe ($)

Journals

2

Journal of Social Marketing ($)
Social Marketing Quarterly (journal) ($)

Individual Case Studies

80

“Kiwi Lives” for Problem Gambling
“Try Vegan” and Veganuary Promote Plant-Based Diets ($)
An Open-Source Solution for Social Change: Skateistan and The Goodpush Alliance ($)
Blood Plasma Donation Campaign ($)
Bob and Martin Quit Smoking
California Project LEAN ($)
Changing Family Eating Habits in Tunisia Through Television
Child Restraint Use in Motor Vehicles
Climate Matters
Corporate Social Marketing within Apps: Assessing Integration of Benchmark Criteria
Enhancing Quality of Life During a Crisis ($)
Enhancing Women’s Quality of Life and Empathy through a Micro-Learning Social Marketing Strategy ($)
Evaluating a Large (Tobacco) Campaign ($)
HoMBReS Promotes Safe Sex
Inclusive Active Living Program
King County “In Motion” (NSMC)
King County In Motion (Tools of Change)
Leveraging Youth Role Models to Encourage Engagement in Health and Wellness Services
Nigerian Multimedia COVID-19 “H.A.N.D.S. Campaign”
Optimising Public Health Messaging: Analysis of Type, Sentiment, and Source
Promoting Cookstove Uptake in Cambodia ($)
Quality of Life as an Outcome ($)
Safe Water System Reduces Diarrhea
Skin Cancer Prevention in Portugal ($)
Social Marketing for Healthier Lifestyles: Vivons en Forme (VIF)
Sustainable Farming with Better Cotton
Sustainable Migration and Human Trafficking
Tax on Sugar-Sweetened Beverages
TDM at Seattle Children’s Hospital
The Heartlines’ Whatsapp Fathers Matter Coach: support through social media
The Immunise Australia Program ($)
Individual Case Studies on Websites
Individual Case Studies in Books
Individual Case Studies in Journals
Individual Case Studies in Proceedings from Conferences

Proceedings from Conferences

9

‘Plant Play’: The Impact of Nature on Adolescent Mental Health
African Social Marketing Conference Proceedings
Beat the Street: Creating Joyful Health Interventions
Changing Family Eating Habits in Tunisia Through Television
Co-Creating Value Through Social Marketing With NGOs Who Support People With Acquired Brain Injury
Framing Environmental Messaging – What Works?
Mongolia’s CSR and Corporate Social Marketing Landscape
Nudging for good: Corporate Social Marketing Effectiveness
Youth Vaping Education Campaigns – What Works?

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