African Social Marketing Conference Proceedings – Overview #
The African Social Marketing Conference Proceedings feature case studies from Africa. The African Social Marketing Association (AfSMA) and FUSE Events organize the conference, AfSMA is one of six regional associations who work together through the International Social Marketing Association.
This conference is the first-ever social marketing conference on African soil. It bridges the gap between academics and practitioners exceptionally well. The conference brings together practitioners, academics, and thought leaders to celebrate cutting-edge research and innovative practices. It highlights what is taking root in social marketing across the African continent and the broader global landscape.
This conference tackles worldwide challenges such as the global pandemic. In addition, it addresses a myriad of complex social, environmental, health and economic issues confronted by Africans. And It offerers an invaluable opportunity to reflect on what we have learned and what remains to be explored. This is critcal to crafting effective, efficient, ethical and locally relevant social marketing programs that meet African needs.
At the heart of these conference proceedings is a commitment to academic rigor. Presentations accepted at the conference first go through a robust, multistage review process, inclusive of desk reviews and double-blind peer reviews conducted by global experts.
Access #
This open access case bank can be accessed at https://drive.google.com/file/d/1dwLwZQZt6M0adRcOurCT9IVaFyCllbRQ/view
Topics Covered #
The first of these conferences took place at the University of the Witwatersrand in Johannesburg South Africa, in April 2023. Accordingly, as of December 19, 2024, there is only one year of conference proceedings. The proceedings contain case studies covering the following topics.
| Topic Areas with two or more case studies | Number of case studies |
| Environmental | |
| Water and sanitation | 3 |
| Social | |
| Communicable diseases | 7 |
| Epidemics and pandemics | 5 |
| Immunization vaccines and biologicals | 4 |
| Nutrition and food safety | 5 |
| Peaceful and inclusive societies | 2 |
| Sexual and reproductive health | 2 |
| Substance use | 6 |
Regions Covered #
All of the case studies cover African campaigns and programs.
