This case outlines the development of an international non-government organization (NGO) called Skateistan, its launch of the Goodpush Alliance, and the NGO’s approach to support a global community of skateboarding-for-youth-development programs spanning 60 countries through social marketing. The NGO principally operates in disadvantaged communities where children and youth are particularly at risk of exclusion from education. Their programs use skateboarding as a tool to engage youth to enter school, and to develop community and leadership skills.
This case study is published in “Social Marketing and Sustainable Development Goals (SDGs): Case Studies for a Global Perspective, starting at page 61. The book is a priced publication, available from Springer at http://link.springer.com/book/10.1007/978-3-031-27377-3.
Education, Reducing other social inequalities, Process Improvement
60 countries throughout the world