Overview #
This textbook discusses how various social marketing campaigns across the globe have taken up and had an impact on quality of life through public and nonprofit organizations, but also through businesses. It includes 26 case studies discussing how social marketing campaigns were developed and implemented in specific cases related to disease prevention and risk behavior (including COVID-19), safe and healthy lifestyles, inclusion and interpersonal relationships.
Access #
Priced publication available at: http://link.springer.com/book/10.1007/978-3-030-83286-5
Topics #
| Topic Areas with 2 or more case studies | Number of case studies |
| Environment | |
| · Climate change | 2 |
| · Sustainable production and consumption | 2 |
| Social | |
| · Emergency preparedness | 2 |
| · Nutrition and food safety | 3 |
| · Peaceful and inclusive societies | 3 |
| · Physical activity | 2 |
| · Substance use | 2 |
| Process improvement | 17 |
Additional case studies cover Blood plasma donation; Education; Environmental health; Gender equality; Gender violence; Mental health; Overcoming stereotypes and prejudices; Reducing other inequities; Regional economic development; Terrestrial conservation; and Transportation.
Regions #
| Region | Number of case studies |
| Africa | 2 |
| Asia | 1 |
| Europe | 12 |
| Latin America and the Caribbean | 8 |
| North America | 1 |
| Oceania | 0 |
| Global | 2 |
