Abstract #
The California Project LEAN was a school board member focused social marketing programme, that took place in California (USA). The intervention sought to influence school board members to set policy to restrict unhealth foods in the school setting. The rationale for the programme flowed from the fact that the prevalence of overweight youth in the United States has increased remarkably over recent decades. Overweight and obese children are at elevated risk of chronic diseases and other adverse health conditions. The foods and beverages that young people have access to at school canteens, from vending machines and from school shops, if they are high in sugar, fat and carbohydrates, can contribute to overweight and obesity prevalence.
Access #
This case study is published in Strategic Social Marketing Second Edition, starting at page 256. This priced publication is available from SAGE at http://uk.sagepub.com/en-gb/eur/strategic-social-marketing/book260452.
Topics #
Nutrition, Obesity
Location #
State of California, United States, North America
