Journal of Social Marketing

Table of Contents

Overview #

The Journal of Social Marketing publishes research that develops and integrates marketing concepts with other approaches to influence behaviour that benefits individuals and communities for the greater social good.

Access #

Some case studies and articles in this journal are open access; others require a subscription to the journal. Open-access articles are identified in its online index of articles, with an icon of a golden open lock.


As of October 26, 2023, this journal contains case studies covering the following topics.

Topic Areas with 2 or more case studies Number of case studies
·         Climate change 2
·         Sustainable production and consumption 4
·         Epidemics and pandemics 2
·         Mental health 2
·         Nutrition and food safety 4
·         Physical activity 3
·         Substance use 3
Process Improvement 16


Regions #

Region Number of case studies
Asia 3
Europe 4
Latin America and the Caribbean 2
North America 8
Oceania 8



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