Overview #
The Journal of Social Marketing publishes research that develops and integrates marketing concepts with other approaches to influence behaviour that benefits individuals and communities for the greater social good.
Access #
Some case studies and articles in this journal are open access; others require a subscription to the journal. Open-access articles are identified in its online index of articles, with an icon of a golden open lock.
Topics #
As of October 26, 2023, this journal contains case studies covering the following topics.
| Topic Areas with 2 or more case studies | Number of case studies |
| Environmental | |
| · Climate change | 2 |
| · Sustainable production and consumption | 4 |
| Social | |
| · Epidemics and pandemics | 2 |
| · Mental health | 2 |
| · Nutrition and food safety | 4 |
| · Physical activity | 3 |
| · Substance use | 3 |
| Process Improvement | 16 |
Regions #
| Region | Number of case studies |
| Africa | – |
| Asia | 3 |
| Europe | 4 |
| Latin America and the Caribbean | 2 |
| North America | 8 |
| Oceania | 8 |
