Overview of Leveraging Youth Role Models to Encourage Engagement in Health and Wellness Services #
The “Leveraging Youth Role Models” case study presents Project Last Mile’s successful pilot in South Africa. The pilot highlighted how tailored strategies and collaborative campaign development can enhance youth engagement in health and wellness services.
Abstract #
The pilot aimed to test an approach involving youth development organizations and role models in underserved areas. In addition, its goal was to help increase youth engagement in health and wellness services. The pilot enlisted youth organizations and role models through partnerships with USAID and local government. As a result, health literacy and attendance increrased at wellness events. The pilot received substantial engagement, with 524 young people attending the two wellness events where 1,333 health services were delivered. In addition, during the campaign trust in healthcare providers increased by 5%, and trust in influencers increased by 20%. This highlighted how tailored strategies and collaborative campaign development can enhance youth engagement in health and wellness services.
Access the Leveraging Youth Role Models Case Study #
This record summarizes a full length case study accessible at no cost on the AfSMA website at (URL to come)
Location #
South Africa
Keywords #
Youth, health, sexual and reproductive health, substance use (e.g. harmful use of alcohol, tobacco, other recreational drugs), health literacy, mental health, COVID-19 vaccinations, social behaviour change, co-creation, communicable diseases, non-communicable diseases, wellness, campaign co-creation, youth toolkit, training, differentiated models of care
