Social Marketing and Sustainable Development Goals

Social Marketing and Sustainable Development #

Sustainable development is critical to the survival of humans on earth. That’s why this textbook presents global examples of social marketing campaigns and their effects on achieving the United Nations’ Sustainable Development Goals (SDGs.) These campaigns have been developed by NGOs, Public Administration, and businesses. They focus on gender equality, reducing other social inequalities, overcoming stereotypes, and sustainable tourim. Other topics covered include: animal welfare, healthy lifestyles, nutrition, noncommunicable diseases, physical activity, and substance abuse. Each case study contains suggested class discussion questions and answers.

This textbook

  • Presents examples of social marketing campaigns and their effects on raising awareness to achieve the SDGs.
  • Demonstrates the application of social marketing theory in contributing to sustainable development goals in practice.
  • Introduces international and multicultural perspectives from different countries and cultures.

The text is part of the book series, “Springer Business Cases.” It is edited by M. Mercedes Galán-Ladero and Helena M. Baptista Alves.

sustainable development and social marketing


Access #

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Social Marketing and Sustainable Development Topics Covered #

Topic Areas with two or more case studies Number of case studies
·         Sustainable tourism 2
·         Gender equality 2
·         Overcoming stereotypes and prejudices 2
·         Reducing other social inequalities 3
Process improvement 15
  • Part 1 includes eight case studies covering Decent work for all; Education; Gender equality; and Overcoming stereotypes and prejudices. They also cover Reducing other social inequalities; and Process improvement.
  • Part 2 includes five case studies covering Depopulation; Regional inequalities; Sustainable tourism; and Process improvement.
  • Part 3 includes nine case studies covering Animal welfare; and Healthy lifestyles (nutrition, noncommunicable diseases, physical activity, and substance abuse.) They also cover sustainable consumption; and Process improvement.


Regions Covered #

Region Number of case studies
Africa 1
Asia 4
Europe 15
Latin America and the Caribbean 3
North America 2
Oceania 2



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