Social Marketing: Behavior Change for Good ($)

Social Marketing: Behavior Change for Good #

“Social Marketing: Behavior Change for Good” describes a Ten Step process to develop a strategic plan. Each Step is highlighted in a separate chapter, with case studies illustrating the Steps. This textbook is easy to navigate, clearly written, and includes many illustrative examples that bring fundamental concepts to life. Further, it nicely complements classroom lectures and the students’ group project work. In summary, the book covers theories, program planning models, audience segmentation, behavior change objectives, and the “Four P’s” elements. In addition, iit addresses program management considerations, and monitoring and evaluation approaches.

This new, seventh edition contains important updates and new content. These reflect the evolving field and the most pressing issues of our time. There are new case studies and updates to existing ones. The case studies focus on “wicked problems” such as COVID-19, mass shootings, wildfires, democracy and voting, and youth mental health. Each chapter now also addresses implications and examples related to diversity, equity, and inclusion. New teaching tools include the addition of learning objectives at the beginning of each chapter. In addition, an appendix helps explain how soscial marketing relaties to other behavioral science frameworks, including behavioral economics. Another appendix provides a template for a job description. Students appreciate the balanced attention in this textbook to concepts, examples, and practical resources. These resources include sample worksheets, templates, and marketing plans.

This priced publication is available at https://us.sagepub.com/en-us/nam/social-marketing/book275147 

Topics Covered #

Topic Areas with 2 or more case studies	Number of case studies
Environment	7
Social	12
… Injury Prevention	2

Regions Covered #

Region	Number of case studies
Africa	1
Asia	2
Europe	2
Latin America and the Caribbean	3
North America	15
Oceania	1